CELLULAR MUTATION / THE COMPANY IN THE DIGITAL AGE by Philippe LEMOINE

CELLULAR MUTATION / THE ENTERPRISE IN THE DIGITAL AGE by Philippe LEMOINE - Éditions Laser (1 avenue Paul-Painleve, Aberieu-en-Bugey) - 2014 - 93 pages – Softcover. Finally recognized as a lever for growth and employment, the enterprise is today celebrated by the elites and perceived as a symbol of efficiency and autonomy by young people. Should we therefore think that the enterprise will become the basic cell of the digital age, in the way that the family was thought of as the basic cell of bourgeois society?. Born from the intersection of forward-thinking and the experience of acting at the head of LaSer, an open company, this book provides an answer. Yes, the enterprise will be an essential element of the future, but on the condition that it transforms and reinvents itself from top to bottom. In the digital age, the enterprise is a key cell but a cell in mutation. Contents: Foreword, Introduction, The enterprise and time (Refusing presentism), The enterprise and space (Transcending borders), The enterprise and ideas (Allowing oneself to), The enterprise and data (Guarding against intoxication), The enterprise and customers (Recognizing the relationship as a value), The enterprise and its employees (Communicating in a 'peer-to-peer' mode), The enterprise and alliances (Co-producing value), Conclusion.